Pepsi - 2172 Words

Environmental Factors Paper University of Phoenix Christy Holley Environmental Factors for PepsiCo PepsiCo, one of the leading beverage and snack companies in the United States and abroad, is affected by both global and domestic environmental factors. These factors, along with changes in technology, all impact and shape the organization and affect marketing decisions. The article â€Å"PepsiCo Pops for China,† written by Ruthie Ackerman and published by Forbes.com, reviews Pepsi’s decision to invest billions into the Chinese market audience. This paper will review the article, identify environmental factors that shape the organization and impact marketing decisions, and discuss how technology plays a role in those decisions. Alternatives†¦show more content†¦Comparing Views Social responsibility and ethics Ackerman (2008). seems to believe that PepsiCo’s move to invest heavily in the Chinese market can appear to be â€Å"bullish,† yet â€Å"optimistic.† The author points out negatives concerning the venture, such as the value of the dollar in the market, economic downturns and sinking financial profit reports. However, perception of the author’s view of the company’s social responsibility is high, since she states that investing in China will create new employment opportunities due to expansion of R D facilities, manufacturing capacity and sales force. â€Å"Thousands of new jobs are expected to be created in China because of the investments† (Ackerman, 2008, para. 11). Ethically speaking , providing employment to the unemployed, especially in poor regions, will increase quality of life for the Chinese, while at the same time, increasing revenue as more people are able to afford to purchase Pepsi products. Not o nly that, Ackerman states that the company is â€Å"business driven,† which typically suggests a business model where a company takes ethics into mind. Since Pepsi has been able to invest in global markets, created jobs and improved quality of life standards in the past, the company shows that it holds to an ethical guideline by striving to repeat success in new global markets. Another view of Pepsi’s socialShow MoreRelatedThe Pepsi Of Pepsi Cola1373 Words   |  6 PagesPepsi is one of the most well-known beverage brands in the world. The Pepsi Bottling Group is a part of the larger multi-billion-dollar company PepsiCo. PepsiCo currently is the largest food and beverage manufacturer in the United States and one of the world s biggest companies. They offer a plethora of carbonated drinks, waters, coffee, teas, energy drinks, and sports drinks to consumers. Notably Pepsi is known for distributing; Pepsi-Cola, Mountain Dew, Sierra Mist, Lipton teas, Starbucks, AmpRead M orePepsi Of Pepsi And Pepsi2213 Words   |  9 PagesPepsi is one of the world s most iconic and recognised brands globally. Always innovating and adapting its strategy to compete with Coca-Cola, they offer a young image to the public by reworking their design to meet with the current consumer needs. Whether it s through celebrity endorsements or design trends, Pepsi have always aimed to create a relationship with the consumer through humour. To quote their selling point, Now is what you make it. Today the brand includes three products- PepsiRead MorePepsi Of Pepsi Cola Company Essay1121 Words   |  5 PagesPepsi-Cola started as â€Å"Brads Drink† in his drugstore in New Bern, North Carolina in 1893. Caleb â€Å"Doc† Davis Bradham decided to create a mix of sugar, water, caramel, lemon oil, nutmeg, and other natural additives. Officially it became Pepsi-Cola five years later due to its word of mouth popularity. In 1902 The Pepsi-Cola Company was formed due to grea t demand of the product and popularity among customers. Mr. Bradham decide to devote all his time to the product and it proceeded to become a full-fledgedRead MorePepsi Analysis : Pepsi Cola1328 Words   |  6 PagesAbstract Pepsi-cola aimed to tap into the pulse of the prevailing counterculture movement of the 1970s. The company recruited a unique blend of artists and engineers under the banner of Experiments in Art and Technology. The Pepsi Pavilion project served as a experiment and a landmark that integrated social interactions, electronic media, performance art, and futuristic concepts that created mind-altering realities. The Pepsi Pavilion in Osaka, Japan was built for display and therefore had significantRead MoreASSIGNMENT ON PEPSI1457 Words   |  6 Pagesdifferent brands names. INTRODUCTION Pepsi is an American multinational food and beverage corporation headquartered in purchase , New york , United States , with interests in the manufacturing , marketing and distribution of grain-based snack foods , beverages , and other products . Pepsi Co. was formed in 1965 with the merger of the pepsi - cola company and Frito – Lay ,pepsi co has since expanded from its namesake product pepsi to a broader range of food and beverage brands , theRead MorePepsi Vs Pepsi Advertisement Essay1963 Words   |  8 Pages Two of the largest soda manufacturers in the United States are Pepsi and Coca-Cola. Pepsi offers a soda commercial aired on television appealing to young women. The Coca-Cola Company produces a commercial for environmentalists aired on television. The Pepsi commercial persuasively appeal to pathos by using humor, and the Coca-Cola also successfully appeal to pathos by invoking a caring emotion in the audience. Furthermore the Pepsi ad uses a strong mirror effect using celebrity endorsement whileRead MorePepsi Analysis : Pepsi Cola Essay1481 Words   |  6 PagesPepsi competes head-to-head against Coca-Cola in one of the biggest rivalry in United States, the Cola Wars. Although the rivalry did not officially start until 1975, the two companies had been butting heads since the beginning of their respective origins. Although most people in their lifetimes only notice the Pepsi Globe, the Pepsi logo went through drastic changes going from a red signature, to a patriotic bottle cap, to finally a simplistic, Pepsi Globe. Each major logo change reflects eitherRead MoreBrand and Pepsi3309 Words   |  14 Pages------------------------------------------------- 1.0 Introduction Pepsi was first introduced as Brad s Drink in New Bern, North Carolina, United States, in 1898 by Caleb Bradham, who made it at his home where the drink was sold. It was later labeled Pepsi Cola, named after the digestive enzyme pepsin and kola nuts used in the recipe. Bradham sought to create a fountain drink that was delicious and would aid in digestion and boost energy. In 1903, Bradham moved the bottling of Pepsi-Cola from his drugstore to a rented warehouseRead MorePEPSI PESTEL2483 Words   |  10 Pagesï » ¿ Porter’s Five Forces Model of PEPSI Porter’s five forces model is a framework for the industry analysis and development of business strategy. Three (3) of Porter’s five (5) forces refers to rivalry from external/outside sources such as micro environment, macro environment and rest are internal threats. It draws ahead Industrial Organization economics to develop five forces that conclude the competitive intensity and consequently attractiveness of a market place or industry. AttractivenessRead MorePepsi Project Report13786 Words   |  56 PagesA SUMMER TRAINING PROJECT REPORT ON â€Å"ANALYSIS OF ANTI PEPSI BEHAVIOUR OF RETAIL OUTLETS† SUBMITED TOWARDS PARTIAL FULFILMENT OF POST GRADUATE DIPLOMA IN MANAGEMENT SUBMITTED BY- PRADEEP PANKAJ SINGH PGDM(2008-10) ENROLMENT NO-2029742128. FACULTY GUIDE INDUSTRY GUIDE MR. VISHAL AGGARWAL MR. RAVEND BIJLANI ASSOCIATE PROFESSOR

An Experiment Transpired Because Of A Fascination With...

This experiment transpired because of a fascination with basketball. In inches, the tested variable was the basketball court surface that gave the basketball the most immense bounce. After testing each surface, the data got averaged out, and based on the statistics, the multi-purpose floor averaged .7 inches more colossal than the hardwood, and 3.7 more than concrete. Introduction â€Å"Playing basketball can be hard work. Players not only have to run around the court, but just dribbling the basketball takes some serious effort, too.† (â€Å"Surface Science: Where Does a Basketball Bounce Best?†). Energy reserved inside the ball, transfers into Different types of energy (ex. Heat, sound) when the ball hits the ground. But, which type of court restores the most energy back into the ball? Wood, multi-purpose, and concrete are the three types of court surfaces being experimented on. â€Å"All professional and collegiate leagues use hardwood court for their basketball games.† (Lorelie). There’s logic in why they use them. For example, Wood courts got referred to as one of the softest courts. Concrete surfaces got researched too. â€Å"These are the most popular types of surfaces for outdoor basketball courts. In fact, nearly all who play basketball starts playing on concrete or asphalt court.† (Lorelie). This shows, they must be popular for their spring, and for being compact and durable. Multi-purpose floor got researched last, because it’s little rarer than the other floorings. They have aShow MoreRelatedDeveloping Management Skills404131 Words   |  1617 Pagesstars—it is impossible to fly the plane. Tragically, investigators found that John F. Kennedy Jr. unknowingly flew his plane into the Atlantic Ocean killing himself, his wife, and his sister-in-law because he lost sight of land and, consequently, lost perspective. He became unable to manage change because he did not have an established, unwavering point that helped him maintain his bearings. We make sense of change by being able to identify a fixed, stable, permanent point that provides us with perspective

How The Media Regulate Agents - 1446 Words

What is the Landscape Currently? Now that an analysis has been constructed to compare the media regulating agents, a second analysis must be molded in order to recognize the current media landscape. This needs to be established in order to bring justification to any policy changes at the government or industrial levels. If the common child’s media landscape reflexes the sociocultural environment that is desired, then no policy change is require. On the other hand, if there is dissonance present, then a policy adjustment is needed. The question now rises on what type of sociocultural environment is desired. While this can be highly subjected on an individual case, one could make argument for broaden sociocultural goals on a macro or†¦show more content†¦With that being said, it is still possible to create a sociocultural goal to act as a standard to compare with media policies. Many of these standards are already incorporated into the language of American policies. For example, violence, sexual, profa ne, and dangerous substance contents are used as a standard in most of the industries’ regulatory systems. Typically these standards are a reflection of risky or illegal behavior that could be modeled by the audience. For the purpose of this article, a look at two of these common standards will be evaluated in two parts. First, an evaluation of the media content’s relationship to influence the audience to conduct in a risky behavior will be reviewed, and second it’s prevalence in the current media landscape will be mentioned. For the sake of relevance towards the legality of the situation, this article will look at the content of violent and sexual content in media. While many other standards can and need to be discussed, these two are the most prevalent in the current media and political conversation. How does Violence Play in Children Media? In a longitudinal study that lasted for fifteen years, Leonard Eron and Rowell Huesmann found a specif ic causation between the violent television content and an increase amount of aggression from adults who were raised in this

Essay on National Security At What Price - 2051 Words

National Security: At What Price Never has information played a more important role in society than it does today. The advent of the Internet has made the distribution and collection of information easier and faster than ever before. Today, the Internet is used for communications, shopping, management, and even financial transactions. Despite the slowing economy, recent years have seen a large increase in Internet usage by corporations, and research indicates that this trend will likely continue. Figures gathered by eMarketeer indicate that Internet based commerce will reach as high as $2.4 trillion by 2004 (B2B). With easy access to information from anywhere on the globe, safeguards must be taken to protect sensitive data from†¦show more content†¦Congress). It is argued that such a scheme could improve national security by allowing the FBI to more easily trace terrorist communications (Schwartz). While the Congress recently eased restrictions of encryption software (US Encryption), the recent eve nts of September 11th have brought the issue of regulation back into question. As our nation faces the threat of additional terrorist actions, we must consider every opportunity to protect ourselves and the rest of the world. Despite the possible benefits to national security, many businesses and organizations stand opposed to any government involvement. Some consider a government controlled system unwieldy and potentially dangerous (Abelson), while others claim that government access to encrypted data violates our right to privacy (US Policy). Even if controls were imposed, cryptography software exists worldwide and would not be under the control of the US government. Recent advances in technology have made possible powerful network sniffers which can be used to intercept Internet transmissions. These systems raise additional questions regarding privacy and encryption. The FBI and other government agencies desire the legal authority to use these systems to actively search for criminal activity, a move which is opposed by many privacy and civil rights organizations. Faced with these issues, we must make a choice: how muchShow MoreRelatedHow Does Energy Affect Our Safety Through Our National Security?1493 Words   |  6 Pagesintrigued by is that energy plays a big part in our national security. My big question is: How does energy affect our safety through our national security? As our Nation’s previous President, George W. Bush, stated in 2002, â€Å"Defending our Nation against its enemies is the first and fundamental commitment of the Federal Government,† (4). National security is a concept that deals with the federal government protecting its citizens from a national crisis. A crisis that might occur in the U.S could beRead MoreMozambique Is A Poor Country Essay1599 Words   |  7 Pagesof 25, 303, 113 it suffers the risk of food insecurity. Food security is when all people at all times have physical and economic access to sufficient, safe and nutritious food, that meets dietary requirements for a healthy lifestyle. Mozambique has a ‘high level of food insecurity, like many other countries in Africa, putting individuals, families and communities at risk. Some major factors in Mozambique that affect its food security are poor agriculture, the occurrence of natural disasters, andRead MoreWhat should a person care about more, the nati on or the individual? If an individual wants privacy1700 Words   |  7 PagesWhat should a person care about more, the nation or the individual? If an individual wants privacy for their personal life instead of national security, that is providing yourself with less protection. It is said that privacy is one of the cherished freedoms in our democracy. Everyone wants privacy in their life, but privacy can only go so far without having protection. National security is what keeps the United States safe. National security is the building blocks of a country, because withoutRead MoreBest Atlanta Security Home Case Study772 Words   |  4 Pages How to Choose the Best Atlanta Security Company for Your Home Needs Student’s Name Institution Affiliation How to Choose the Best Atlanta Security Company for Your Home Needs Your home is a vital factor in shaping your daily self-esteem, the choices you make, and your overall outlook towards life. To lead a meaningful life, it is therefore important that you make your home as comfortable as it can be. One of the ways through which you can ensure your home is the most comfortableRead MoreDoes Everything Have A Price?947 Words   |  4 PagesMaryEllen Ellis September 11th, 2014 Essay 1 Does Everything Have a Price? The issue of morality of the markets in the United States is one that is studied extensively. Economists are tasked with the burden of explaining why people buy what they buy and how price can be related to individuals. The old saying â€Å"money can’t buy everything† is slowly becoming obsolete in a society where the right price can persuade one to sell. This notion of changing times does not only correspond to tangible goodsRead MoreHow Hunger Can Be Reduced in the United States Essay1376 Words   |  6 Pagesaccess to food and aid. There are national aid programs like SNAP, UN World Food Programme, and Feeding America, trying to reduce hunger by providing access to food, resources, and the means to keep up those efforts. Teaching people that having sustainable development is better than just relying on aid, is also very important. A meeting of the UN Economic and Social Council noted that they need strong policies and contributions that will help to improve food security and nutrition. They want to focusRead MorePolitical Arguments and Rationale Behind Trade Intervention1319 Words   |  6 Pages The following essay aims at highlighting and analyzing the main political arguments for trade intervention and the rationale behind this. Firstly, what should be noted here is that international trade has been providing different benefits for firms as they may expand in different new markets and raise productivity by adopting different approaches. Given that nowadays marketplace is more dynamic and characterized by an interdependent economy, the volume of internationalRead MoreEncouraging Economic Growth with the Fair Tax Act1728 Words   |  7 Pageslooming threat of a â€Å"double dip† recession have left most Americans bewildered. The issues are complex. The way ahead is unclear and fraught with danger. No one in seems to be quite sure what to do. Politics bicker over ideological talking points while nine percent of their constituents can’t find a job. The price of food, housing, and healthcare rise but wages remain stagnant. The housing market continues to flounder while interest rates hover near zero. While the debate about over the nation’s debtRead MoreMass Surveillance Is Not A Justified M ethod Of Governmental Intelligence Gathering1664 Words   |  7 Pagesand since National Security is mostly a national priority for most countries, therefore mass surveillance is a justified method of governmental intelligence. --Second, there has been proof that mass surveillance helps deter terrorist acts in one’s country. One example of this is in the US, the NSA, or the National Security Agency, helped deter 50 terrorist acts in the US. This helped save many lives. According to the Washington Post, the NSA’s head even stated that the National Security Agency’sRead MoreThe Tour Of Federal Reserve Houston Branch1510 Words   |  7 PagesFed’s function. As the textbook mentioned, The Federal Reserve System is the central bank of the United States and is responsible for setting monetary policy and regulating the banking system. [1] So the Fed has play extremely important role in the national economic. Many countries has their own central bank, such as England established their central bank in 1694, japan established bank of Japan in 1882. The function of central bank is supervising and regulating the bank system. And central bank is

European Union & Switzerland’s Banking Union

Question: Read the article: Charlemagne. (2014). Hail Helvetia. The Economist, 412 (8896), 39. Then, write an essay in your own words to explain the key message(s) from this article and the key lesson(s) that you draw from it. Answer: Introduction: Euro Zone is the worlds largest economic region with its currency as euro which is considered as the most liquid currency when compared with other currencies of the world. The currency of this region is developing and is widely accepted over a period of time and is taking prominent position in the various central banks of the world. It is a geographic and economic region that is composed of member countries of European Union those have adopted euro as their national currency. Here the topic of discussion is an article Some Swiss lessons for the euro zone. This article discusses about the euro crisis and how is it affecting the Germanic north and Latin south whose rift is not filled yet with the efforts of integration made since decades. Various economists and scientists have failed to solve this puzzle of crisis and each has their own say about the causes of this crisis between countries. Some of the causes suggested are patterns of industrialization, literacy and Catholic and protestant attitudes of sin and redemption. Belgium offers a sign of worry towards euro as it is becoming a dysfunctional body with its over bureaucratic policies which involves confusing and complex governments and sub governments and a situation of critical and bitter indignation had aroused between French speaking south and subsiding north (Hulme, 2009). Despite all these conditions Switzerland which had faced all linguistic and religious splits is bearing the fruits of democracy with prosperity and contentment. It is neither a part of EU nor of Euro zones ec onomic area. Switzerland is dealing with Brussels with many bilateral deals and they had a fear of being thrashed by Swiss referendum on priority basis as because of that the free movement of workers was curtailed. EU had been always been inspired by America which is a continental federation but the patterns of Swiss of bringing Catholics and Protestants together would have been studied. They even brought speakers of Germany, France and Rome together so that they can work for improving the situation. The common stereotype was broken by Swiss when the French- speaking cantons that are rich such as Geneva and Vaud paid for poor Germans like for Uri. Swiss are offering services for everyone such as high standard of living as that of Scandinavians, fiscal rigor like that of Germany , Irish tax competition, British cussedness about EU, solidarity transfers styles adopted from model of France and Luxemburg like patterns used for bank secrecy. Switzerland is having its own currency union that is successful and is without the superior orders from EU that involves everything such as deficits to labor policy, pensions and investments. It provides a lesson to all that a feasible and meaningful doctrine of sub-sidiarity that states that all the essential tasks should be performed by the government on initial levels (Thomson, 2009). Economist of Germany had also pointed out the enforced mechanism of no-bail-out-rule of Switzerland for controlling public spending. The model of Switzerland has remarked a great thing of how to be kept working in times of crisis that is by paying back debts in good times with running surpluses creates a wider scope to respond to crisis. But euro zone is putting too much austerity on troubled countries. Banking union of Switzerland uses European Unions term that is smaller the terms followed by euro zone through which it covers three banks that are operating on systematic basis (Arestis, 2001). The p owers have be given up to confederation piecemeal by Cantons for its rights of raising taxes that are reviewed periodically and are delegated to people working on lower levels of the government. The rules for a balanced budget and voters have been drafted by Cantons as they were forced by voters for the same confederations. Exceptional spending can be easily approved by Confederations for example it saved USB bank which is a big bank. With all the discussion done till yet it is clear that confederation provides a guarantee to the system. At the time of crisis in 2008 when financial crisis were at its height the interest rates slashed down by Swiss National Bank was more than it was done by European Central bank. As it was not comfortable about buying debts but had foreign assets in huge quantities for holding Swiss franc (Wallace, 2010). The main difference between Switzerlands baking union and EU is that Switzerland calls itself a confederation although it is a federation on the other hand Euro is a currency that is pretended as federal. It is having 18 national economic and fiscal policies sets. The confederal budget is 11% of GDP which is more than that of EU which is just 1% of GDP. Swiss equalization fund can be a learning example for EU because it has a system of transfers which is transparent that allows transfers from richer regions to poorer regions. This is done by reckoning payments annually according to tax base and by providing lump sum amounts instead of semi- hidden subsidies (Gabel, 2009). The freedom of action of Cantons is preserved by the system and encourages tax competition. The economy as one absorbed the imbalances between Swiss cantons and shocks that affected many others also. Conclusion: The whole discussion proves that Switzerland is doing better than EU and after centuries of political unity had passed the Swiss monetary union attained its position whereas a reverse trend was followed by euro. The political scenario of Switzerland is full of arguments about monetary matters. Even at times referendums played a role of social divisions and stroked an anti-foreigner populism. Any condition that is feasible for one country may not be feasible for the other as for most of the EU countries neutrality is not an option. Through a no-bail-out-rule for restoring the market discipline, more feasible fiscal federalism, a thought of single market and a more thoughtful budget of EU by Switzerland will help in the establishment of system that requires less bossy interference of Brussels. The system will be termed as more accountable with its own resources and with clearly defined tasks to be performed at every level of the government. Transcended political identity will be establ ished by direct democracy. EU must take steps to improve its condition and policies which are prevailing in the market so that it can retain its position of being the worlds largest economic region else it will lose its position and credibility. Economic policies must be framed in such a manner that they are suitable for the maximum number of its members and even for those who want to avail the serves of the group or even can be its potential members. References: Arrests, P., McCauley, K., Sawyer, M. (2001). Commentary. An alternative stability pact for the European Union.Cambridge Journal of Economics,25(1), 113-130. Gabel, M. J. (2009).Interests and integration: Market liberalization, public opinion, and European Union. University of Michigan Press. Hulme, P. E., Pyek, P., Nentwig, W., Vil, M. (2009). Will threat of biological invasions unite the European Union.Science,324(5923), 40-41. Thomson, S., Foubister, T., Mossialos, E. (2009).Financing health care in the European Union: challenges and policy responses. World Health Organization. Wallace, H., Pollack, M. A., Young, A. R. (Eds.). (2010).Policy-making in the European Union. Oxford university press.

Competitive Strategy of Microsoft Inc and Tesla Company - Sample

Question: Discuss about theCompetitive Strategy of Microsoft Inc and Tesla Company. Answer: Microsoft Inc. Microsoft is worlds largest software and hardware producing company. It is an American multinational technological corporation having the headquarter in Washington. The company was found by Bill Gates and Paul Allen in the year 1975. Initially the company used to sell basic interpreters for the Altair 8800. Further, the company emerged in selling software for increasing efficiency of computer system. The reason for choosing Microsoft for the analysis is that the company emerged into a multinational corporation within a short period of time. This transformation led a change to the whole technological environment. Also it led to innovation by increasing the efficiency of computers and cellphones (Teece 2010). (Source: Thurrott 2014) In the current scenario Microsoft generate $85.3 billion of profit with its core business activities. Thus it is clearly known that the company is growing with a great speed. The growth of any company is due to itsstrategic management of internal process. So, the internal process of the company is really strong due to which the company is constantly gaining profits in the international markets. The company Microsoft applies the razor and blade technique to increase its sale volume. Razor and blade refers to innovative business model used by the companies to increase its sales. Under this model the company sells one of the complementary good at a lower margin to the customer and the other good at a very high margin to gain profit. Like the company Microsoft uses this model to upgrade its sales. It sells Xbox at a lower margin and gains less profit in it. But the complementary good of Xbox which are the gaming software, are sold at a very high margin. Such software incurs low cost and sold at a high margin to gain profit. Thus in this way the customer gets the benefit to receive the product (which is Xbox) at a lower price and the producer gets the advantage to gain high margin (DaSilva, Trkman 2014). So with the aid of the razor and blade technique the company ears market capitalization and trust of the customers. When the customers receives the products at relatively lower rate from the market, then instantly buys the product. Further to make use of products they need to buy softwares from the company as well, so these software have low manufacturing cost and high selling cost due to which the company earns the profit of two products from one product only. Also the company provides hardware services to its customers; initially the software is pre-installed in the system. But it expiries the customer need to install it by purchasing. The cost of software is not very high and is easily affordable by all, thus the customer also dont hesitate in buying the software. Till now it is one of the best business model used by the business to earn profit. Also this system is hard to operate as interdependence of every department is required in this model, and then only the process will work . Also it is not mandatory for all the departments to earn profit, but the organization should be in surplus. Thus it is difficult for other companies to imitate the model and gain profit (Koen, Bertels, Elsum 2011). Tesla Company Tesla Inc., formerly known as Tesla motors is energy storage and automotive manufacturing company specialized in creating electric cars and other automobiles using natural energy. The company was originated in the year 2003 by Elon Musk, JB Straubel, Martin Eberhard, Marc Tarpenning and Ian Wright. The company focuses on selling efficient automotive models at an inexpensive rate. The company crossed the limit of selling 200,000 cars in March 2017 and became second largest e-car producer company worldwide. (Source: Zach 2015) The purpose of choosing tesla motors for the competitive analysis is that the company has creatively changed the automobile industry by using models having eco-friendly characteristics and low price points as well. The fact shall also be noted that the company is repeatedly growing terms of sales which shows that the organization structure of the company is efficient due to which the company is gaining the competitive edge in the market (Zach 2015). Further the strategy used by the company to achieve market capitalization is discussed below: The strategy which helped the company in gaining the share in the market is creative innovation. As it is known that tesla strategically used the natural resources available and innovated them to recreate the products desired by the customers. This led the company to gain goodwill in the market in a short span of time; leading them differentiates from other competitors present in the market (Kelty, Tarpenning, and Kohn, Tesla Motors, Inc. 2010). The company specifically focused on providing cars with low cost batteries. As it is known that purchasing car is one time expense whereas using batteries to charge the cars is the expense which the customers have to incur till the life of automobile expires. Concerning the issue the company initiated to sell batteries at a very low rate in comparison to other companies prevailing in the market. Like, the Panasonic sold the batteries at higher prices due to which the tesla batteries were highly demanded (Paryani, Tesla Motors, Inc. 2013). Adding to it the company also provided service to the customers on their footstep which gained the faith of employee on the company leading them increase the sales. The company initiated efficient supercharger network stations which helped the customers in better optimization of the product. The company used all the resources available to them and drives them in generating sales for the company (Zach 2015) Due to increasing competition in the market the company in company also stepped into ecommerce business by providing software to the prospective customers with the help of which they can analyses all the specifications of the product and compare them with other companys products as well. As the mission of the company suggest that they believe in disclosing all the relevant information the customers along with gaining their satisfaction in direct and honest way. This approach helped the company in achieving success in long run (Mangram 2012). Thus summarizing the above statements it can be said that company stepped into the field of technology and efficiently used all the resources available to them in order to drive maximum satisfaction of the customers. References DaSilva, C.M. Trkman, P., 2014. Business model: what it is and what it is not. Long range planning, 47(6), pp.379-389. Kelty, K., Tarpenning, M. and Kohn, S., Tesla Motors, Inc., 2010. Electric vehicle communication interface. U.S. Patent 7,698,078. Koen, P.A., Bertels, H.M. Elsum, I.R., 2011. The three faces of business model innovation: Challenges for established firms. Research-Technology Management, 54(3), pp.52-59. Mangram, M.E., 2012. The globalization of Tesla Motors: a strategic marketing plan analysis. Journal of Strategic Marketing, 20(4), pp.289-312. Paryani, A., Tesla Motors, Inc., 2013. Low temperature charging of Li-ion cells. U.S. Patent 8,552,693. Teece, D.J., 2010. Business models, business strategy and innovation. Long range planning, 43(2), pp.172-194. Thurrott, P., 2014, Looking for Strategy as Microsoft Enters FY15, Viewed on August 13, 2017 from https://winsupersite.com/windows/looking-strategy-microsoft-enters-fy15 Zach, 2015, Teslas Competitive Advantages 5 Big Ones, Viewed on august 24, 2017 from https://evobsession.com/tesla-competitive-advantage-5-big-ones/