Pepsi - 2172 Words

Environmental Factors Paper University of Phoenix Christy Holley Environmental Factors for PepsiCo PepsiCo, one of the leading beverage and snack companies in the United States and abroad, is affected by both global and domestic environmental factors. These factors, along with changes in technology, all impact and shape the organization and affect marketing decisions. The article â€Å"PepsiCo Pops for China,† written by Ruthie Ackerman and published by Forbes.com, reviews Pepsi’s decision to invest billions into the Chinese market audience. This paper will review the article, identify environmental factors that shape the organization and impact marketing decisions, and discuss how technology plays a role in those decisions. Alternatives†¦show more content†¦Comparing Views Social responsibility and ethics Ackerman (2008). seems to believe that PepsiCo’s move to invest heavily in the Chinese market can appear to be â€Å"bullish,† yet â€Å"optimistic.† The author points out negatives concerning the venture, such as the value of the dollar in the market, economic downturns and sinking financial profit reports. However, perception of the author’s view of the company’s social responsibility is high, since she states that investing in China will create new employment opportunities due to expansion of R D facilities, manufacturing capacity and sales force. â€Å"Thousands of new jobs are expected to be created in China because of the investments† (Ackerman, 2008, para. 11). Ethically speaking , providing employment to the unemployed, especially in poor regions, will increase quality of life for the Chinese, while at the same time, increasing revenue as more people are able to afford to purchase Pepsi products. Not o nly that, Ackerman states that the company is â€Å"business driven,† which typically suggests a business model where a company takes ethics into mind. Since Pepsi has been able to invest in global markets, created jobs and improved quality of life standards in the past, the company shows that it holds to an ethical guideline by striving to repeat success in new global markets. Another view of Pepsi’s socialShow MoreRelatedThe Pepsi Of Pepsi Cola1373 Words   |  6 PagesPepsi is one of the most well-known beverage brands in the world. The Pepsi Bottling Group is a part of the larger multi-billion-dollar company PepsiCo. PepsiCo currently is the largest food and beverage manufacturer in the United States and one of the world s biggest companies. They offer a plethora of carbonated drinks, waters, coffee, teas, energy drinks, and sports drinks to consumers. Notably Pepsi is known for distributing; Pepsi-Cola, Mountain Dew, Sierra Mist, Lipton teas, Starbucks, AmpRead M orePepsi Of Pepsi And Pepsi2213 Words   |  9 PagesPepsi is one of the world s most iconic and recognised brands globally. Always innovating and adapting its strategy to compete with Coca-Cola, they offer a young image to the public by reworking their design to meet with the current consumer needs. Whether it s through celebrity endorsements or design trends, Pepsi have always aimed to create a relationship with the consumer through humour. To quote their selling point, Now is what you make it. Today the brand includes three products- PepsiRead MorePepsi Of Pepsi Cola Company Essay1121 Words   |  5 PagesPepsi-Cola started as â€Å"Brads Drink† in his drugstore in New Bern, North Carolina in 1893. Caleb â€Å"Doc† Davis Bradham decided to create a mix of sugar, water, caramel, lemon oil, nutmeg, and other natural additives. Officially it became Pepsi-Cola five years later due to its word of mouth popularity. In 1902 The Pepsi-Cola Company was formed due to grea t demand of the product and popularity among customers. Mr. Bradham decide to devote all his time to the product and it proceeded to become a full-fledgedRead MorePepsi Analysis : Pepsi Cola1328 Words   |  6 PagesAbstract Pepsi-cola aimed to tap into the pulse of the prevailing counterculture movement of the 1970s. The company recruited a unique blend of artists and engineers under the banner of Experiments in Art and Technology. The Pepsi Pavilion project served as a experiment and a landmark that integrated social interactions, electronic media, performance art, and futuristic concepts that created mind-altering realities. The Pepsi Pavilion in Osaka, Japan was built for display and therefore had significantRead MoreASSIGNMENT ON PEPSI1457 Words   |  6 Pagesdifferent brands names. INTRODUCTION Pepsi is an American multinational food and beverage corporation headquartered in purchase , New york , United States , with interests in the manufacturing , marketing and distribution of grain-based snack foods , beverages , and other products . Pepsi Co. was formed in 1965 with the merger of the pepsi - cola company and Frito – Lay ,pepsi co has since expanded from its namesake product pepsi to a broader range of food and beverage brands , theRead MorePepsi Vs Pepsi Advertisement Essay1963 Words   |  8 Pages Two of the largest soda manufacturers in the United States are Pepsi and Coca-Cola. Pepsi offers a soda commercial aired on television appealing to young women. The Coca-Cola Company produces a commercial for environmentalists aired on television. The Pepsi commercial persuasively appeal to pathos by using humor, and the Coca-Cola also successfully appeal to pathos by invoking a caring emotion in the audience. Furthermore the Pepsi ad uses a strong mirror effect using celebrity endorsement whileRead MorePepsi Analysis : Pepsi Cola Essay1481 Words   |  6 PagesPepsi competes head-to-head against Coca-Cola in one of the biggest rivalry in United States, the Cola Wars. Although the rivalry did not officially start until 1975, the two companies had been butting heads since the beginning of their respective origins. Although most people in their lifetimes only notice the Pepsi Globe, the Pepsi logo went through drastic changes going from a red signature, to a patriotic bottle cap, to finally a simplistic, Pepsi Globe. Each major logo change reflects eitherRead MoreBrand and Pepsi3309 Words   |  14 Pages------------------------------------------------- 1.0 Introduction Pepsi was first introduced as Brad s Drink in New Bern, North Carolina, United States, in 1898 by Caleb Bradham, who made it at his home where the drink was sold. It was later labeled Pepsi Cola, named after the digestive enzyme pepsin and kola nuts used in the recipe. Bradham sought to create a fountain drink that was delicious and would aid in digestion and boost energy. In 1903, Bradham moved the bottling of Pepsi-Cola from his drugstore to a rented warehouseRead MorePEPSI PESTEL2483 Words   |  10 Pagesï » ¿ Porter’s Five Forces Model of PEPSI Porter’s five forces model is a framework for the industry analysis and development of business strategy. Three (3) of Porter’s five (5) forces refers to rivalry from external/outside sources such as micro environment, macro environment and rest are internal threats. It draws ahead Industrial Organization economics to develop five forces that conclude the competitive intensity and consequently attractiveness of a market place or industry. AttractivenessRead MorePepsi Project Report13786 Words   |  56 PagesA SUMMER TRAINING PROJECT REPORT ON â€Å"ANALYSIS OF ANTI PEPSI BEHAVIOUR OF RETAIL OUTLETS† SUBMITED TOWARDS PARTIAL FULFILMENT OF POST GRADUATE DIPLOMA IN MANAGEMENT SUBMITTED BY- PRADEEP PANKAJ SINGH PGDM(2008-10) ENROLMENT NO-2029742128. FACULTY GUIDE INDUSTRY GUIDE MR. VISHAL AGGARWAL MR. RAVEND BIJLANI ASSOCIATE PROFESSOR